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Information Diary of Durga Puja in India.
Admission / Examination Notifications

I Lead Institute of Leadership Entrepreneurship & Development

I Lead Institute of Leadership Entrepreneurship & Development

Established : 2010
Type : Co-Education
President : --
Principal / Teacher-in-Charge : --
Former Name : i LEAD
Location : Kolkata
Affiliation(s) : West Bengal University of Technology
Category : Undergraduate, Postgraduate & Proffesional
Accreditation / Recognition : All India Council for Technical Education (AICTE)
Department(s) : Business Management, Media Science & Profeesional Courses
Admission Information
Click here to view Admission Notices of session :

Academic Programme

Business Management Courses

Course Structure
Semester - I English - I
Mathematics - I
Statistics - I
Economics - I
Indian Society and Culture
Computer Applications – I
Semester - II English - II
Mathematics - II
Statistics - II
Economics - II
Computer Applications – II
Semester - III Principles of Management
Business Environment
Business Regulatory Framework
Business Economics
Business Communication
Financial Accounting
Semester - IV Production Management
Materials Management
Financial Management –I
Marketing Management – I
Human Resource Management – I
Management Information Systems
Semester - V Financial Management – II
Marketing Management – II
Human Resource Management – II
Fundamentals Of Entrepreneurship
Environment Management
Transport Management
Semester - VI Financial Management – III
Marketing Management – III
Human Resource Management – III
Health Care Management
Social Research Methods
Study Paper * and Viva Voce
Course Structure
Specialisation Finance
Human Resource
Course Structure
Semester - I Principles & Practice of Management
Organisational Behaviour
Accounting For Management
Quantitative Techniques
Managerial Economics
Seminar on Executive Communication
Workshop on Computers For Management
Semester - II Business Environment
Production & Operations Management
Human Resource Management
Marketing Management
Financial Management
Workshop on Research Methodology
Workshop On Information Technology
Semester - III Applied Operations Research
Corporate Legal Environment
Seminar On Management Information System
Semester - IV Strategic Management
  Project Evaluation & Implementation
Course Structure
Specialization Group - Marketing Advertising & Sales Management
Services Marketing
Consumer Behaviour
International Marketing
Rural Marketing
Product & Brand Management

Media Science Courses

Course Structure
Semester - I Development of Mass Communication
Laws & Ethics in Mass Communication
Basic Computer Application
Basic Computer Application Lab (Practical)
Semester - II Electronic Media: Planning & Production
Electronic Media: Writing, Editing & Execution Press Photography
Environment & Ecology
Electronic Media: Planning & Production Lab(Practical)
Electronic Media: Writing, Editing & Execution Lab(Practical)
Press Photography Lab(Practical)
Semester - III Marketing in Mass Media
Stage Production & Direction
Film & Television: Theory & Practice
Film & Television: Theory & Practice Lab (Practical)
Semester - IV Writing & Opinion Pieces
Public Relations
Film & Television: Theory & Practice Study of Media Scene in India
Print & Cinema
Video Production(Practical)
Semester - V Media Management
Entrepreneurship in Media
Design & Page Make Up
Film & Television: Theory & Practice
Study of Media Scene in India: Radio, Television and New Media
Design & Page Make Up Lab(Practical)
Semester - VI Specialization (Print / Video & TV / Advertising & Public Relations / Radio / Design / Animation & Page Makeup / Photography)
Media Research
Personality Development & Interview Skills
Semester - I
MMC 101 Mass Media and Communication
MMC 102 Understanding Media in Historical Perspective
MMC 103 Introduction to Journalism
MMC 104 Indian Constitution, Media Laws and Ethics
MMC 105 Introduction to Advertising and Public Relations
MMC 106 Introduction to Visual Language: Photography & Videography
MMC 107 Still Photography & Videography lab
MMC 108 Life Style Management Skills: Advanced Soft Skills, Theatre Workshop
MMC 109 Basic Media Software (Lab)
Semester - II
MMC 201 Development & Environmental Communications
MMC 202 Folk, Traditional & Popular Media of India
MMC 203 Film Theory and Practice
MMC 204 Applications of Information Technology in Media
MMC 205 New Media & Cyber Technology
MMC 206 Writing, Editing practicals: Publishing a newsletter
MMC 207 Advanced Multimedia Software Lab
MMC 208 Digital Filmmaking Lab
MMC 209 Summer internship
Semester - III
Print and Cyber Media
MMC 301 A Management Principles and Media Business
MMC 302 A Communication Research
MMC 303 A Advanced Print Journalism & Photo Journalism
MMC 304 A Cyber Journalism
MMC 305 A Print Practical including photo journalism: Publishing a tabloid / newspaper
MMC 306 A Conducting a media research related to print or cyber media
MMC 307 A Web Journalism Practicals: Creating an Interactive Web Page using Dreamweaver
Electronic & Entertainment Media (Radio & Television)
MMC 301 B Management Principles and Media Business
MMC 302 B Communication Research
MMC 303 B Radio: Theory & Practice
MMC 304 B Television Journalism
MMC 305 B Production of a studio based television programme using a multi camera set up
MMC 306 B Conducting a media research related to television or radio
MMC 307 B Production of a Radio Drama/ Documentary
Multimedia & Visual Communication: Graphics & Animation
MMC 301 C Management Principles and Media Business
MMC 302 C Research on Visualization & Design Strategies
MMC 303 C Graphic Design Principles, Typography & Layout
MMC 304 C Principles, Styles and History of Animation
MMC 305 C Design Software Lab: Designing invitation cards, brochures, book covers
MMC 306 C Animation Software Lab: Making a one minute 2D animation film
MMC 307 C Video / Composting Lab
Marketing Communication: Advertising, PR & Event
MMC 301 D Management Principles and Media Business
MMC 302 D Research on Copywriting & Visualization Strategies
MMC 303 D Marketing Fundamentals & Corporate Communications
MMC 304 D Consumer Behaviour& Brand Management
MMC 305 D Publicity for an event; Preparing press kit; Organizing a press conference
MMC 306 D Comprehensive Multimedia Ad Campaign
MMC 307 D Corporate film making
Semester - IV
Print and Cyber Media
MMC 401 A Comparative Media Studies
MMC 402 A Live Project
MMC 403 A Dissertation & Viva
MMC 404 A Opening a website & content creation
MMC 405 A Internship
Electronic & entertainment media (Radio & Television)
MMC 401 B Comparative Media Studies
MMC 402 B Live Project
MMC 403 B Dissertation & Viva
MMC 404 B Production of a television news bulletin
MMC 405 B Internship
Multimedia & Visual Communication: Graphics & Animation
MMC 401 C Advanced animation techniques
MMC 402 C Live Project: Developing corporate identity through logo & corporate stationery
MMC 403 C Dissertation & Viva
MMC 404 C Production of a TVC with animation
MMC 405 C Internship
Marketing Communication: Advertising, PR & Event
MMC 401 D Principles of Event Management
MMC 402 D Live Event Project
MMC 403 D Dissertation & Viva
MMC 404 D Planning and Executing an Exhibition
MMC 405 D Internship

Professional Courses

Course Structure
S.No. Subject
1 Introduction to Real Estate Management
2 Entrepreneurship in Real Estate
3 Construction Cost Management
4 Fundamentals of Green Building
5 AutoCAD
6 Project Management
7 Real Estate Financing
8 Property Valuation
9 Investment Options in Real Estate
10 Legal Framework for Real Estate
11 Real Estate Marketing
12 Real Estate Advertising, PR & Event Management
13 Facilities Management
14 Computer Application & ERP
15 Environmental & Energy Management in Real Estate
Course Structure
Session 1 Digital Marketing Strategy for a Project
Session 2 Search Engine Optimisation – Understanding Keywords and Using them for Digital Media Marketing
Session 3 Website Analytics
Session 4 Understanding Website: Website Content Writing
Session 5 Understanding Design
Session 6 Digital Ad in other mediums
Session 7 Live Project Discussion
Session 8 Communication in Digital Media: Understanding the Strategies
Session 9 Use Social Networks for Planning and Managing Your Communications and Marketing- Social Media Marketing and Online PR
Session 10 Social Media Marketing 2-Use Social Networks for Planning and Managing Your Communications and Marketing- Social Media Marketing and Online PR.-Continued
Session 11 Blogging and Online Magazines
Session 12 Mobile Marketing: Understanding of the rapid transformation of the mobile marketing landscape
Session 13 Planning Integrated Digital Marketing Campaigns
Students will be divided to groups and assigned live projects/individual projects based on discussion. At the end of the course which will be a mix of classes and lab hours they would know how to plan and execute a digital marketing strategy.
Course Structure
S.No. Course Content
1 Identifying Unique Business Ideas/ Opportunities
2 Making a Business Plan
3 Identifying components for Business setup
4 Building on Organizational Core Values
5 Fundamentals of Cost Management & Liquidity
6 Supply Chain Management
7 Customer Relationship Management
8 Human Resource Management
9 Time Management
10 Crisis Management
11 Marketing Management
12 PR & Networking
13 Honing Organizational Skills
14 Business Ethics
15 Live Business Project Proposals for Investment

Course Content

  • Introduction to Film making (Silent to talkies; advent in technology – evolution of media leading to the electronic era; Steps in films making; genres of film & video)
  • Basics of visual language: Shot, scenes, sequences; camera angles, image sizes, camera movts.; lenses, mise-en-scene
  • Script writing: screenplay, shot division & story boarding
  • Introduction to video camera & basics of studio & outdoor lighting
  • Audio equipments, recording & editing
  • Post Production: Video editing, sound design, titling & packaging
  • Multi-camera studio set up; Chroma set up
  • *****Students to make their short films in group*****
Course Structure
S.No. Course Content
1 Personal Grooming
2 Public Speaking
3 Attitudinal Training
4 Self Hypnosis
5 Meditation
6 Films
7 Memory Exercises
8 Group Discussion
Course Structure
S.No. Course Content
1 History & Basics of Photography / Know Your Camera
2 Shutter Speed F/stop
3 Depth of Field, Aperture, ISO
4 Composition & Visualization
5 Outdoor Shoot/Indoor Shoot : Fashion, Portrait Photography, Nature Photography, Wildlife Photography
6 Critical Evaluation/Image Processing
7 Basic Processing of raw pictures
8 Adjustment using Photoshop
9 Presentations & Exhibitions
Course Structure
S.No. Subject
1 Essential Qualities of an Event Manager/Creator
2 Building up your Personality as an Event Manager
3 Managing an Event
4 Different Types of Events
5 Planning & Research/SWOT Analysis
6 Marketing an Event
7 Virtual Promotion/Digital Marketing
8 Exhibitions; Buyer Seller Meets; Trade Fairs
9 PR; Press Management; Press Brief; Press Kit
10 Advertising for an Event
11 Budgeting for an Event/Deviations/Controls & Checks/Audit
12 Laws & Regulations about Events
13 Government Controls
14 Simulating Different Events

Eligibility Criteria

Bachelor Of Business Administration Honours (BBA Hons.)

  • Higher Secondary or equivalent examination (CBSE, ISCE, A Levels or any other equivalent Board examination) with English as a compulsory subject.
  • Students who are due to appear for Class XII final exams may be given provisional admission

Master Of Business Administration

  • 50% marks in graduation (in any discipline) with option for final year students who are yet to appear for their exams may also apply for provisional admission.
  • Post Graduates in any discipline.
  • Student has to apply for IMAT(iLead Management Aptitude Test).

Bachelor Of Science Honours (B. Sc. Hons.)

  • Higher Secondary or equivalent examination (CBSE, ISC, A Levels or any other equivalent Board examination) with English as a compulsory subject.
  • Students who are due to appear for Class XII final exams may be given provisional admission.

Master Of Media Science (M. Sc.)

  • 50% marks in graduation (in any discipline) with option for final year students (yet to appear for their exams) to also apply for provisional admission.
  • Post Graduates in any discipline.
  • Student has to apply for IMAT(iLead Management Aptitude Test).

How to Apply

A maximum of sixty students per course (BSC, MSC, BBA & MBA) will be enrolled for the Undergraduate and Postgraduate programs on the basis of merit. Applicants will have to undergo an Admission Test, GD (group discussion) and a PI (personal interview).

Documents needed at the time of application submission :

  • Attested Copies of graduation (mark sheets, testimonials, etc) for PG courses.
  • Attested copy of Class XII mark sheet
  • Attested copy of Class X mark sheet
  • One passport size photograph with attested copy of Birth certificate.
  • Copies of passport/visa in case of foreign students.

Information not found

  • »  Classroom
    The unique feature of iLEAD is that all its classrooms are Wi-Fi enabled. The air conditioned smart learning spaces are equipped with projectors, PA system and monitored by CCTV cameras.
  • »  China Town
    The most sought after place in the institute. With a cup of hot coffee or tea and a quick snack, this coffee shop is a hot spot for educational discussion and a relaxation zone for students as well as mentors.
  • »  Casablanca
    The roof-top canteen-Casablanca, offers lip-smacking delicacies not just to iLEADERS but outsiders too. Six days a week with six varieties of cuisine, it offers much more to the ‘foodaholics’.
  • »  Rang Shala
    Reverberating with the sound of music, the students practice their dance movements here. Equipped with high end acoustics, it is the cultural hub of the institute.
  • »  Fountainhead
    Quite appropriately the knowledge hub of the institute, the library nurtures the reading habit of students, inspiring them to learn and know more. It has a collection of over 12,000 books across all subjects. A store-house of information, it helps in widening the mental horizon of students and mentors. Outside students and scholars are also welcome to join as members.
  • »  Staircase Gallery
    The entire staircase of iLEAD has been designed with informative pieces pertaining to the fields of media and management. Decorated with potted plants, the walls here have iconic models of historically important inventions and incidents.
  • »  Explorer’s World
    This is the audio-visual & digital library of the institute, with over 5,000 resources in films and educational DVDs available for students and mentors. This centre housed with 13 latest iMac machines is also used for the students’ practical classes.
  • »  Talking walls – Corridor
    The glass- walled classrooms named after internationally reputed stalwarts have choicest quotations which are pearls of wisdom. The ‘talking walls’ indeed communicate to each and every visitor at iLEAD and is a great source of inspiration.
  • »  Conference Room
    All vital brain storming sessions are conducted in this closed door room. Key decisions are also taken here by the top management and it is also used to interact with officials or representatives visiting the institute.
  • »  Waiting Area
    The sprawling waiting area at the entrance is furnished with comfortable Italian leather sofas. Several English newspapers and magazines are available for visitors, to browse over while waiting.
  • »  Kayakalp
    A state-of-the-art fitness centre equipped with the latest machines like the cross trainer, treadmills and a multi gym, provides an atmosphere where the students are motivated to exercise and stay fit.
  • »  Games Room: Kriragar
    A popular spot for students, the Games Room has a Pool table and a TT board. It also offers other indoor games like chess and carrom. Inter-college Pool and Table Tennis Championships are held in this room.

I Lead Institute of Leadership Entrepreneurship & Development, Kolkata strives to be at par with the renowned institutions from the time of its inception in 2010 and thus, has continuously utilized it’s vigor to provide the finest facilities to the students and the faculty. Here are the reasons on why you should choose iLEAD. iLead educate leaders who make a difference in the world. Transform yourself in a challenging and supportive academic environment with opportunities in industry and research. iLead is where your dreams will come true under the watchful eye of some of the best faculty members.

Established in 2010, it is affilated to West Bengal University of Technology and approved by AICTE. iLead has already brought about a transformation in the region’s educational landscape with its unique approach towards learning through global tie ups with other institutes, use of latest technologies, world-class online resources and by facilitating real life experiences in and outside campus.

iLEAD is a place where ideas, passions and questions can be fully explored. With an overwhelming number of campus clubs and student organizations, you’ll find a way to fulfill your interests and passion. There’s so much to do, countless opportunities to connect, nourish talents, and serve others. A current student has put it best: “iLEAD is for students who were over-committed in high school.”

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