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Eastern Institute of Management

Eastern Institute of Management

Established : --
Type : Co-Education
President : --
Principal / Teacher-in-Charge : --
Former Name : --
Location : Kolkata
Affiliation(s) : University of Kalyani
Category : Undergraduate & Postgraduate
Accreditation / Recognition : All India Council for Technical Education (AICTE)
Department(s) : B.B.A. & M.B.A.

Courses Offered

Two Years Full-time MBA

The 2-Year full-time MBA Program at EIM gives students opportunity and exposure to hone their skills in coping with the demands of a globalized and dynamic business environment.

The Institute being an off-site campus of the University of Kalyani, West Bengal, follows the courses of the University based on the guidelines of the University Grants Commission. Further, the Institute regularly supplements the University curricula with additional courses to develop support skills in students, and equip them with knowledge inputs in relevant areas.

The 2-year Program is divided into four semesters. In the 1st Semester, students learn all compulsory or core courses that introduce them to theories of management and develop their basic skills required for the later stages of the Program. In the 2nd Semester, while covering other core courses, they are introduced to the major areas or functions of management.

An 8-Week Summer Training follows this Semester, where students work with organizations and deal with live problems or projects.

In the 2nd Year of the Program, i.e. in the 3rd and 4th Semesters, they specialize in areas of their choice, while continuing to cover certain core courses.

Further, the program simultaneously covers full courses in communication, soft skills and personality enhancement, training in self-management, time management, corporate orientation and the like.

Three Years Full-time BBA

The 3-Year full-time regular BBA Program at EIM gives students opportunity and exposure at the very start of their Management Education with the city’s best Academic Delivery System.

EIM offers a 3 year regular fulltime graduation program leading to the Bachelor of Business Administration (BBA) degree of the University of Kalyani, which is not only recognized by premier companies of India, but worldwide.

EIM’s 3 year fulltime regular BBA program enjoys high reputation for its span, depth and relevance. In today’s corporate environment, no one-dimensional expertise can serve to strategize business activities. At EIM, the curriculum emphasizes on integrating cutting-edge domain knowledge with a wide spectrum of cross-functional expertise and skill sets, so that students become efficient in multi-tasking.

Simultaneously, EIM helps students to build a sound repertoire of soft skills, with specific emphasis on attitude-engineering, communication & presentations, critical thinking, problem solving, decision making, team orientation and corporate adaptability. These are honed through structured training modules. In the ultimate, these give our graduates a head start in their career in Management.

Dual Specialisation

EIM provides for a unique Dual Specialisation Program.

First, a student can choose his/her University specialisation area from out of the four functional courses currently on offer, viz. Marketing, Finance, Organizational Behavior & Human Resource Development, and Information Technology.

In addition, he/she must choose any of these functional areas (other than the one chosen for University specialisation) for second specialisation.

For the second specialisation, the Institute issues a Certificate cum mark-sheet on successful completion of the Program. In the 4th Semester, students are also required to do a term paper or project.

Course Layout

Semester 1
Statistical Methods
Principles of Management
Computer Application in
Managerial Skill Development & 
Indian Ethos and Values
Accounting for Managers
Managerial Economics
Environment Management
Institute offered core courses

Accounts for Management
Decision Making
Preliminary Maths

Semester 2
Organisation Behaviour
Operations Research
Production & Operations
Decision Support System & 
Management Information System
Marketing Management
Research Methodology
Financial Management
Human Resource Management
Summer Training
Institute offered core courses

Indian Business Environment
Personal Effectiveness

Semester 3
International Business Environment & Management
Business Legislation
Summer Training Project
Optional Paper I
Optional Paper II
Optional Paper III
Optional Paper IV
Institute offered core courses
  • How to sell - Workshop
  • Data Interpretation
  • Communication at Work
Second Specialization

Functional Area
Paper I
Paper II

Industry Specialization
Paper I
Paper II
Paper III
Semester 4
Business Policy & Strategic

Project Study
Optional Paper V
Optional Paper VI
Optional Paper VII
Optional Paper VIII

Second Specialization

Functional Area
Paper III
Paper IV
Paper V

Industry Specialization
Paper IV
Paper V
Paper VI

Pedagogy at EIM

A combination of various teaching methods is used for delivering the course modules over the tenure of the Program. These include.

  • Class Room Teaching
  • Case Studies
  • Projects and Assignments
  • Web Based Learning

The Faculty also regularly posts study materials and assignments on the campus Intranet, for downloading by students.

The Institute regularly organizes Seminars, where leading persons from industry and senior working professionals share their experiences with students. Students also visit Industries to learn about real-life activities and practices first-hand.

The Institute encourages students to test and develop their skills against peer groups through participation in inter-college competitions, management games and other cultural activities both in India and abroad.

The Program is continuously reviewed and enriched to improve its value and keep it up-to-date.

Admissions Procedure


Candidates desiring admission into Eastern Institute of Management need to be graduates of any recognized University in India or abroad with consistently good academic records. Those in their final year of graduation are also eligible to apply.

Additionally, all candidates need to have obtained above average percentile / composite score at the MAT, CAT or similar all-India level test.

The institute will also accept candidates who have applied and appeared for the group discussion and personal interview process conducted by M-JPAT.

Selection Procedure

Candidates are short-listed based on their past school/college/university academic records. MAT/CAT scores, and other criteria detailed by them in the Application Form. Short listed candidates are called to the Institute for a Group Discussion, followed by Personal Interview. Names of candidates finally selected, are posted on this website. Candidates are also informed individually.

The institute will also accept candidates who have applied and appeared for the group discussion and personal interview process conducted by M-JPAT.

Information not found.

Facilities Offered

  • IT Infrastructure
    • The IT infrastructure includes a large number of desktops, over 100 laptops, dedicated private leased lines from multiple internet service providers, digital boards and rich internet and intranet resources.
    • The entire EIM campus is wi-fi enabled.
    • EIM also has in place both in-house developed as well as off the shelf purchased necessary software to enable wide access and use of IT-enablers.
    • For sharing of information, course contents and class presentations EIM has in place a high-end FTP server and an intranet portal for students.
    • The IT infrastructure of EIM is not only at par with India’s leading B-Schools but also under constant up-gradation to create an enriched state-of-the-art learning ambience.
    • EIM also has a top-of-the-line videoconferencing system for real-time teaching of full-time courses by eminent Professors of US and European universities and for ongoing interfacing with B-Schools worldwide.
    • State of the art firewalls and servers provide students, faculty and the staffs a secured and user-friendly computing environment.
  • Library

    The central Library, with over 6000 books, periodicals, national and international journals, scholastic publications and educational CDs, serves as the Institute’s nerve center.

    The Institute has membership of Developing Library Network (DELNET). Students can access DELNET Databases, Books and Journals online from the URL :

    The Institute has subscribed to “CMIE Financial Database” which provides information on equity market, financial performance of different companies, agriculture and national reports

    The Institute has also subscribed to “Ebscohost” online database (corporate resource net) that contains full text articles from more than 1300 quality journals and detailed company profiles on world’s 5000 largest companies.
  • Teaching Aids
    • The Institute’s teaching and support infrastructure is at par with India’s leading B-Schools. It is constantly upgraded and enriched to create a state-of-the-art learning ambience.
    • EIM extensively uses its top-of-the-line videoconferencing system for real-time teaching of full-time courses by eminent Professors of US and European universities and for ongoing interfacing with B-Schools worldwide.
    • Digital boards, LCD projectors and PA systems, plus conventional whiteboards, make up all classroom infrastructure.
    • The syndicate rooms, 140-seater Hall of Learning and the sprawling 25-seater plush Auditorium are all equipped with an array of modern teaching aids to support electronic delivery.
  • Existing Campus

    EIM is spread over some 20,000 sq ft on three floors of a landmark building in the heart of Kolkata. Its fully air-conditioned, wi-fi enabled campus reflects a typical corporate ambience that familiarizes students with the environment wherein they would subsequently structure their careers.
  • Upcoming Plans

    EIM has purchased around 4.5 acres of land in South West Kolkata with the objective of expanding shortly, EIM’s facilities as well as setting-up a premium residential campus.

EASTERN INSTITUTE OF MANAGEMENT (EIM), Kolkata is a stand-alone, 100% self-financed B-School owned by a Trust. It is managed by group of industry experts-turned academicians committed to imparting world-class management education as an application science.

The Institute is an off-campus of the University of Kalyani, West Bengal which has AICTE affiliation. Its 2-year full-time academic program leads to the MBA degree of the University.

The courseware at EIM is experiential. Students are imparted cutting-edge domain knowledge; simultaneously, they learn far beyond the curriculum: about ground-zero business practices, industry-specific operations, and cross-functional analytical and decision-making skills. They also undergo rigorous training in soft skills – communication, teamwork, leadership, attitude engineering, time management et al.

Through seamless integration of business theories, application skills and a holistic uplift of persona, EIM ensures that its students emerge as competent, and confident, business managers

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