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IIM, Udaipur - Admission to One Year MBA program in Digital Enterprise Management (DEM) 2021

The first-ever One Year MBA program in Digital Enterprise Management (DEM) introduces candidates with work experience to management concepts and leadership styles in the emerging digital business enterprises.

The program aims at developing Business Leaders who will drive the Digital Economy. It is the first MBA in the country in which students focus on learning how to manage digital systems and how to use those systems to make data-driven decisions, lead complex and diverse teams in digital environments.

    + Curriculum

    The program is structured around five pillars to give a unique experience in acquiring knowledge and developing managerial skills relevant to the digital era and the art of learning continuously. This One Year MBA in Digital Enterprise Management (DEM) is a cross-pollination of Quantitative methods and Creative thinking.
    • Fundamentals of Business Management
      One Year MBA - DEM provides a grounding in the principles management concepts and fundamentals of business activities like finance and accounting, economics, marketing, organizational behavior and operations. Core skill development gets enhanced through subjects like Business Statistics and Communication.
    • Fundamentals of Digital Enterprise
      A digital enterprise is characterised by the use of technologies. Data is a critical element in decision making. Further, digital enterprises are agile, flexible and highly scalable in their operations and speed to respond to changes.

      DEM provides specific focus on the management of such organisations which are modelled on parameters of scale, speed and scope. DEM covers design thinking, strategic management and leadership skills required to create and sustain a digital organization. The program prepares managers to manage transformations and to thrive in agile organisation structures with fungible roles and responsibilities.
    • Data Analytics & Technology Management
      Following the learning that data is core to Digital, DEM program prepares its participants for analytics - a method of drawing inferences from a large and complex pool of data. The techniques learnt will help develop a discerning mind towards data collection, organisation and using them for strategic and operational decision making. The art and science of spotting trends and interpreting the results, and articulating the discoveries from new patterns, are important skills to hone. Hence, the concepts of visualization and storytelling in general and analytics in particular, are part of this pillar.

      Technologies like Cloud computing, AI, Blockchain and IoT are emerging as new forms of data management. These are create, access, process, store and retrieve functions prevalent in the digital world. Understanding the working of such technologies in the context of business automation and improving business outcomes is part of the expected learning.
    • Digital Industry Practices
      Having learnt the concepts, understanding how these concepts are put into practice becomes the next logical step in learning. DEM, therefore, covers digitalization in the context of different industries such as FinTech, Healthcare, B2B Marketing and Social Sector. The understanding of the use of digital concepts in not-for-profit applications sensitises the students to the all-encompassing virtues of digital technologies.
    • Solving Business Problems
      Learning the concepts and understanding their applications in real life prepares the participants of DEM for practical experience. Understanding technologies and data from close quarters is the purpose of doing projects. Projects involve solving business problems by developing a practical solution which is demonstrable in lab conditions.

      This adds to the experiential learning and also exposes the participants to the management of people, process and technology, which are core to a transformational journey. Working on new technologies, using large and complex sets of data and applying the conceptual learnings in a lab environment of a project, strengthens the participants confidence in the subject and reinforces their abilities to face real-life challenges of dealing with uncertainties.

      Thus, DEM is designed to let participants learn in multiple ways - in the classroom, through workshops and via the lab projects. Participants of this program go through lectures and case studies; business simulations and assignments; individual and group lab projects that are taught by academicians and practitioners.

    + Courses

    The pedagogy of this program provides a thorough grounding in management fundamentals. It also gives participants the opportunity to work on cutting edge technologies to develop managerial skills and perspectives on strategy, entrepreneurship, decision making and innovation in the digital world.

    The programme is based on trimester concept and in the 1-year duration, the participants will go through three modules. The courses in each module are as follows:
    • Term 1: Management Fundamentals
      The focus is primarily on the fundamentals of business management and the management of digital enterprises including,
      • Accounting for Managers
      • Advanced Analytics-I
      • Agile & DevOps
      • Artificial Intelligence
      • Business Statistics
      • Design Thinking
      • Economics for Managers
      • Entrepreneurship
      • Financial Management
      • Managerial Oral Communication
      • Marketing Management
      • Operations Management
      • Operations Research
      • Organizational Behaviour
      • Storytelling & Visualisation
      • Strategic Management
      • Written Managerial Communication
    • Term 2: Digital, Data Analytics and Projects
      • Advance Analytics-II
      • Blockchain
      • Cloud Technology & Security
      • Design Thinking-II
      • Digital Marketing
      • Multi-sided Platform Business Model
      • Product Management
      • The Internet of Things (IoT)
      In this term, the participants will start their project activities in Analytics and Technology areas.
    • Term 3: Digital Industry Practices & Transformation, Projects & Simulation
      • Digital Transformation Management
      • B2B Marketing
      • Fintech
      • Healthcare
      • Social Sector
      • Capstone Enterprise Simulations
      In this term, the participants will ensure the completion of project activities in Analytics and Technology areas.
    Note: This proposed curriculum structure for the program is subject to change.

    The project work expects each participant to spend about 200 hours of effort. Based on the scope of the projects they could start and get completed across Term 2 and Term 3.

    + Eligibility Criteria

    • Candidates with a minimum of 10+2 years of school education and a minimum of 3 years of university education with a Bachelor's degree or equivalent in any discipline
    • Valid GMAT score, or valid GRE score, or CAT score of tests taken in 2018 or later
    • Full-time work experience of minimum 36 months as of March 31, 2021

    + Admission Process

    The admission process is completed in the following steps:
    • Interested candidates must fill in the online application form.
    • Applicants are shortlisted on the basis of the eligibility criteria and called for the second round where they are screened through a personal interview.
    • An offer of admission is made on the basis of the candidate's overall academic profile, work experience, score in GMAT/GRE/CAT and performance in personal interview.
    Note: Any dispute concerning admissions in the MBA in DEM Batch 2021-22 would be subject to the jurisdiction of the competent courts within the territorial jurisdiction of the city of Udaipur.

    Contact details:
    Call: 0294-2477251

    + Important Dates

    Application Cycle 1 Cycle 2 Cycle 3 Cycle 4
    Online application starts September 15, 2020 November 2, 2020 December 13, 2020 January 13, 2021
    Online application ends October 31, 2020
    (Time - 23:59)
    December 12, 2020
    (Time - 23:59)
    January 11, 2021
    (Time - 23:59)
    February 15, 2021
    (Time 23:59)
    Announcement of results November 18, 2020 December 30, 2020 January 29, 2021 March 12, 2021
    Registration at IIMU May 5, 2021
    These dates are subject to change. Please check the website regularly for any updates.

    International Applicants of Non-Indian Origin
    Taking into account the time duration required to apply for a visa for non-Indian origin applicants, IIMU follows a rolling evaluation process for them. Irrespective of the admission cycles, their application would be evaluated within six weeks from the date of their application.

    + Application Process

    Steps to Apply
    • Complete the online application form
    • Along with the completed application, the following documents are to be uploaded:
      • GMAT/GRE/CAT Score
      • Transcripts
      • Degree Certificate
      • Work experience documents
        • Work experience certificates
        • Relieving letter from the last company
        • Appointment letter and payslip for the most recent month from the current organization.
    • Other relevant documents may also be submitted, e.g.
      • CV
      • Awards and recognitions
      • Competition results
    • Documents may be submitted in PDF, Doc, Docx or JPEG formats.
    • Application fee of INR 1000/- must be paid online using Credit Card/Debit Card when uploading the above documents.

    + Fees and Financing

    For 2021-22, the One Year MBA - DEM program expenses are as follows,
    Term 1
    Fee payable at the time of accepting the offer of admission (commitment fee) Rs. 1,00,000
    Payable by April 15, 2021
    Tuition Fees* Rs. 6,50,000
    Living Expenses Rs. 1,00,000
    Total* Rs. 7,50,000

    Term 2
    Payable by Oct 12, 2021
    Tuition Fees Rs. 6,15,000
    Living Expenses Rs. 60,000
    Total Rs. 6,75,000

    Term 3
    Payable by January 31, 2022
    Tuition Fees Rs. 2,65,000
    Living Expenses Rs. 60,000
    Total Rs. 3,25,000
    Grand Total Rs. 18,50,000
    * After adjusting the Commitment fee.

    • In addition to the above, an Alumni Association Fee of Rs. 3,000/- will be payable at the time of registration for Term 3.
    • Living expenses shall cover payment to IIM Udaipur towards food and hostel room charges. These living expenses do not cover any other personal expenses that the candidates may incur while living at the IIMU campus.
    • Goods and Services Tax (GST) is not applicable to the program.
    Many of the major banks in India provide loans to cover most of the tuition fees and program expenses at IIMs. Details concerning rates of interest and other loan conditions should be confirmed directly with the banks.
For further information contact:
Admissions Office
Current Students - Media Cell and Admission Support
Arijit Ghosh
Deepesh Bhowmik
Jennifer D'Souza
Current Students - Placement Committee
Aishwarya Sarda
Anirban Maitra
Gautam Govindaraj

APPLICATION PORTAL | Click here for more information

Examination Results 2021
Examination Schedule 2021
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