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IIM, Kozhikode Admission to Executive Management Development Programme (eMDP) in Advanced Marketing Strategy and Analytics 2021

Course duration: 10 Months  |  Delivery type: Classroom to Device
Course Fee: Rs. 1,47,500/- + GST  |  Class Timing: Saturdays, 12:15 P.M. to 03:15 P.M.
Deadline to Apply: 22nd November, 2020

    + About the Programme

    The Marketing Strategy & Analytics programme is designed to give participants a holistic orientation of concepts of marketing strategy as well as fundamentals of marketing analytics with the practical skills to analyse consumer data to make successful marketing decisions. Through live class lectures, real-life case studies, marketing strategy simulation, hands-on data analysis and capstone projects, participants will learn the fundamentals of marketing strategy and analytics. They will also know how to forecast and influence business decisions using insights provided by analytical techniques and consumer information.

    The programme provides valuable theoretical understanding of marketing strategy concepts and explains techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics. The programme will allow participants to utilise their marketing expertise learned from this programme in a field of their choice including marketing strategy, product & brand management, and marketing analytics.

    Programme Highlights
    • A decision-oriented programme of marketing strategy and analytics
    • Live classes by highly experienced faculties from IIM Kozhikode
    • Real-life case studies and simulation-based pedagogy
    • Capstone project
    • IIM Kozhikode Executive Alumni status
    • Certificate of completion from IIM Kozhikode
    Programme Content
    Strategic Marketing Module
    • Introduction to strategic marketing, creating and communicating value
    • Strategic and tactical marketing, Porters competitive strategy
    • Company orientations, Market orientation
    • Marketing in BOP, effect of BOP innovation
    • Targeting and Positioning Strategy
    • Product Strategy
    • Pricing Strategy
    • Integrated Marketing Communication Strategy
    • Customer focused marketing mix planning
    • Marketing Strategy of national and multinational companies in emerging economies
    • Consumer Behaviour and Marketing Strategy
    • Marketing Strategy Simulation
    • Capstone Project
    Marketing Analytics Module
    • Concepts, process and relevance of marketing analytics in marketing decision
    • Qualitative investigation for marketing decisions
    • Exploratory data analysis and Statistical Inference
    • Predictive analytics in marketing - estimating effect of marketing actions on consumer decision - correlation, simple regression & multiple regression
    • Finding consumers' perceptual dimensions and its effect on consumers' purchase decision - Factor analysis
    • Market segmentation, estimating market size, market profiling - Cluster analysis
    • Consumers' discrete choice behaviour - Logistics regression
    • Product distribution & Supply Chain Analytics
    • Decision Tree Analysis in marketing
    • Consumers' utility of product features, Product modification - Traditional conjoint analysis
    • New product development, Pricing decision, market share calculation - Choice based conjoint analysis
    • Time Series Analytics in marketing
    • Decision Tree Analysis in marketing
    • Study of cause and effect of consumer behaviour - Experimental analytics
    • Social Media Analytics Text Mining for decision making
    • Customer Basket Analysis

    + Eligibility, Assessment & Evaluation

    • Who Should Attend
      • Mid to Senior Managers working in the marketing/sales/marketing analytics domain.
    • Eligibility Criteria
      • Graduation in any discipline and relevant work experience of minimum 5 years after graduation.
    • Assessment & Evaluation
      • Evaluation methodology is the discretion of the faculty. The methodology includes online exams, case analysis, class contribution and any other component as decided by the faculty.
      • A minimum of 75% attendance is a prerequisite for the successful completion of this programme. The programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning in the programme to actual organisational decision scenarios. The participants will have to secure the minimum pass marks in the respective evaluation components.

    + Programme Fees, Instalment Schedule

    Particulars Amount
    Programme Fees Rs. 1,47,500
    Taxes will be additional as applicable
    All fees will be collected by BCCL

    Instalment Schedule
        1st Instalment 2nd Instalment 3rd Instalment
    Date At the time of Registration 10th Mar, 2021 10th May, 2021 10th Aug, 2021
    Amount (in Rs.)* 42,500/- 40,000/- 35,000/- 30,000/-
    *Taxes additional

    + Important Dates

    Application closure date 22nd November, 2020
    Academic orientation date 23rd January, 2021
    Programme start date 30th January, 2021
    Programme end date November 2021
For Admission Related Queries, you can contact us:
Times Professional Learning
A divison of Bennett, Coleman & Company Ltd.
Ground Floor, Vakratunda Corporate Park,
Vishweshwar Nagar, CST No. 256, Off Aarey Road,
Next to Udipi Vihar, Goregaon (E), Mumbai- 400063
+91 7400084666 | |

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