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University of Petroleum and Energy Studies (UPES), Uttarakhand | Admission to BBA (Digital Marketing) 2021


University of Petroleum and Energy Studies (UPES), Uttarakhand
Admission to
BBA (Digital Marketing)
Session: 2021

BBA in Digital marketing imparts knowledge about strategies to attract customers through various digital channels. It provides a comprehensive view on planning and executing e-business and promote their product on popular search engine and other social media channels.

Duration of Program: 3 years (6 semesters)
Seats: 70 only

    + Curriculum (Subjects)

    Semester I Semester II
    Subject
    • Introduction to Management & Leadership (Online)
    • Business Economics I
    • Business Mathematics
    • Business Accounting
    • Business Computing
    • Business Communication I
    • Human Values & Ethics
    Subject
    • Business Economics II
    • Business Statistics
    • Financial Management
    • Business Communication II
    • Marketing Management
    • Design Thinking
    • Corporate Social Responsibility
    Semester III Semester IV
    Subject
    • Sales & Marketing in Digital Age
    • Organizational Behavior
    • Logistics and Supply Chain Management
    • Understanding Digital Marketing
    • Internet and Related Technologies
    • Open Elective 1
    • Advance Skill Development
    • Consumer Behavior & Market Research
    • Venture Ideation
    Subject
    • Human Resource Management
    • Advertising & Sales Promotion
    • Research Methodology & Report Writing
    • Industry Visit
    • Social Media Marketing
    • Open Elective 2
    • Program Elective 1
    • Executive Communication
    Semester V Semester VI
    Subject
    • Customer Relationship Management
    • Business Policy & Strategy
    • Summer Internship
    • Dissertation I
    • Digital Media Laws
    • Data Mining and Business Intelligence
    • Programme Elective 2
    • Executive Communication Pro
    Subject
    • Project Management
    • Dissertation II *
    • Programme Elective 3 *
    • Environmental Studies
    Open Electives * Program Electives *
    Subject
    • Physical Fitness & Wellness
    • Personal Selling
    • Mercantile Law
    • Competitive Intellingence
    • Introduction to Psychology
    • Introduction to Sociology
    • Corporate Social Responsibility
    • Introduction to Philosophy
    Subject
    • Mobile & e-mail marketing
    • Content Marketing
    • Search Engine Optimization
    • Web Design & Development
    • Social and Web Analytics
    • Enterprise Business Systems

    Open Elective Subject List
    Subject Code Subject Credits
    OPEL 201 Professional Ethics 3
    OPEL 202 Employment Communication 3
    OPEL 221 Industrial Management 3
    OPEL 211 Sociology 3
    OPEL 212 Philosophy 3
    OPEL 215 Report Writing 3
    OPEL 213 Economics 3
    OPEL 231 Problem Solving Techniques 3
    OPEL 214 Foreign Languages - German / French / Spanish / Mandarin 3
    OPEL 222 Logistics and Supply Chain Management 3
    OPEL 241 Lean Entrepreneur and New Manufacturing Technology 3
    OPEL 232 Biology for Engineers 3
    OPEL 251 Physical Fitness and Wellness 3

    + Careers and Placements

    • Digital Strategist
    • Interactive or direct advertising manager
    • Digital Business Marketer
    • B2B marketing Manager
    • Digital Business Development Executive
    • SEO Specialist
    • Content Manager
    • Account Manager
    • Social Media Manager
    • Search Engine Marketing Manager

    + Fee Structure

    Semester Tuition Fee (Rs.) Academic Service Fee (Rs.) Total (Rs.)
    I 97,500 32,250 129,750
    II 97,500 32,250 129,750
    III 105,250 34,750 140,000
    IV 105,250 34,750 140,000
    V 113,500 37,500 151,000
    VI 113,500 37,500 151,000
    Click here for Other Fees

    + Eligibility

    Minimum 50% marks at Higher & Senior Secondary level (10th & 12th). Commerce Stream preferred.

    + Admission Criteria

    Group Discussion & interview.
    Students appearing in class XII and awaiting result can also apply.
    Shortlisted candidates will be given a provisional offer letter.

    + Scholarship

    Merit Based Scholarship:
    • 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students.
    • Eligibility Criteria: 75% marks in class 10th and 12th.
    Uttarakhand State Board Toppers Scholarships for BBA Programs
    Eligibility Criteria:
    • Minimum 80% aggregate in Class 10th & 12th in UK State Board.
    • 150 toppers from UK State Board.
    • Merit order allotment of 1 seat per program.
    • The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
    • Should have "Sthai Niwas Praman Patra" (Permanent Residence Certificate).
    • Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category).
    Scholarship:
    • 25% of tuition fee waiver for Boys and 35% for Girl students in first year.
    • Scholarship in subsequent years will be as per merit scholarship policy of the University
    Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted
Contact:
Toll Free: 18001028737
Email: enrollments@upes.ac.in
Source: upes.ac.in

Examination Results 2021
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