Duration of Program: 3 years (6 semesters)
Seats: 70 only

+ Curriculum (Subjects)

Semester I	Semester II
Subject Introduction to Management & Leadership (Online) Business Economics I Business Mathematics Business Accounting Business Computing Business Communication I Human Values & Ethics	Subject Business Economics II Business Statistics Financial Management Business Communication II Marketing Management Design Thinking Corporate Social Responsibility
Semester III	Semester IV
Subject Sales & Marketing in Digital Age Organizational Behavior Logistics and Supply Chain Management Understanding Digital Marketing Internet and Related Technologies Open Elective 1  Advance Skill Development Consumer Behavior & Market Research Venture Ideation	Subject Human Resource Management Advertising & Sales Promotion Research Methodology & Report Writing Industry Visit Social Media Marketing Open Elective 2  Program Elective 1  Executive Communication
Semester V	Semester VI
Subject Customer Relationship Management Business Policy & Strategy Summer Internship Dissertation I Digital Media Laws Data Mining and Business Intelligence Programme Elective 2  Executive Communication Pro	Subject Project Management Dissertation II * Programme Elective 3 * Environmental Studies
Open Electives *	Program Electives *
Subject Physical Fitness & Wellness Personal Selling Mercantile Law Competitive Intellingence Introduction to Psychology Introduction to Sociology Corporate Social Responsibility Introduction to Philosophy	Subject Mobile & e-mail marketing Content Marketing Search Engine Optimization Web Design & Development Social and Web Analytics Enterprise Business Systems




Open Elective Subject List
Subject Code	Subject	Credits
OPEL 201	Professional Ethics	3
OPEL 202	Employment Communication	3
OPEL 221	Industrial Management	3
OPEL 211	Sociology	3
OPEL 212	Philosophy	3
OPEL 215	Report Writing	3
OPEL 213	Economics	3
OPEL 231	Problem Solving Techniques	3
OPEL 214	Foreign Languages - German / French / Spanish / Mandarin	3
OPEL 222	Logistics and Supply Chain Management	3
OPEL 241	Lean Entrepreneur and New Manufacturing Technology	3
OPEL 232	Biology for Engineers	3
OPEL 251	Physical Fitness and Wellness	3

+ Careers and Placements

• Digital Strategist
• Interactive or direct advertising manager
• Digital Business Marketer
• B2B marketing Manager
• Digital Business Development Executive
• SEO Specialist
• Content Manager
• Account Manager
• Social Media Manager
• Search Engine Marketing Manager

+ Fee Structure

Semester	Tuition Fee (Rs.)	Academic Service Fee (Rs.)	Total (Rs.)
I	97,500	32,250	129,750
II	97,500	32,250	129,750
III	105,250	34,750	140,000
IV	105,250	34,750	140,000
V	113,500	37,500	151,000
VI	113,500	37,500	151,000

Click here for Other Fees

+ Eligibility

Minimum 50% marks at Higher & Senior Secondary level (10th & 12th). Commerce Stream preferred.

+ Admission Criteria

Group Discussion & interview.
Students appearing in class XII and awaiting result can also apply.
Shortlisted candidates will be given a provisional offer letter.

+ Scholarship

Merit Based Scholarship:
• 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students.
• Eligibility Criteria: 75% marks in class 10th and 12th.
Uttarakhand State Board Toppers Scholarships for BBA Programs
Eligibility Criteria:
• Minimum 80% aggregate in Class 10th & 12th in UK State Board.
• 150 toppers from UK State Board.
• Merit order allotment of 1 seat per program.
• The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
• Should have "Sthai Niwas Praman Patra" (Permanent Residence Certificate).
• Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category).
Scholarship:
• 25% of tuition fee waiver for Boys and 35% for Girl students in first year.
• Scholarship in subsequent years will be as per merit scholarship policy of the University
Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted