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Indian Institute of Management (IIM)
Rohtak, Haryana
Admission to Executive Post Graduate Diploma in Sports Management (ePGDSM), 2026 (Batch 08)
IIM Rohtak has started a specialized programme in “Sports Management” for experienced professionals, sports graduates, and sports enthusiasts. This programme is for industrious participants interested in working in the sports, entertainment and related industries.
Certification
On successful completion of the academic requirements of the sixteen months programme, the students will be awarded “Executive Post Graduate Diploma in Sports Management”. IIM Rohtak executive alumni status will be awarded to all the students.
Graduates of this programme will be equipped to understand the legal, regulatory, operational, financial and branding concepts in the sports industry, nationally and globally. This understanding enables graduates to solve the problems arising in the industry and carve a niche for themselves in this growing sector in India.
Scholarship
Scholarship is available to the selective students who have participated at national and international levels in any sport.
Programme Design & Duration
The Programme consists of 4 terms spread over a period of 16 months. Total Course duration will be of 910 Hours (tentative), this will include offline Sessions, Online Sessions, Project Work and Industrial Visits.
There will be up to four mandatory in-campus modules (Offline Sessions at IIM Rohtak campus)
Online Sessions will be scheduled thrice a week on every Friday, Saturday and Sunday (Tentative).
Programme Highlights
| Term-I | Term-II |
|---|---|
| Sports Marketing | Sports Facilities Planning and Management |
| Operational and Supply Chain Issues in Sports | Technology in Sports |
| Organizational Behaviour and Human Resource | Sports Economics |
| Introduction to Sports Management | Financial Reporting and Performance Measurement of Sports Organizations |
| Sports Statistics | Strategic Sports Communication |
| Sociology of Sports & Athletics | Sports Coaching Policy |
| Sports Medicine, Health & Nutrition | Applied Sports Marketing Research |
| Advanced Sports Marketing | Strategy, Planning and Implementation in Sports |
| Sports Event Management | Sports Psychology |
| Term-III | Term-IV |
| Integrated Sports Marketing Communication | Elite Athletes, Manpower and League Management |
| Financial Management for Sports Organizations | Management of Multi-disciplinary Mega Sporting Events |
| Sports Merchandise Manufacturing | Sports Merchandise Retailing |
| Construction and Maintenance of Sports Facilities and Related PPP Models | Law, Ethics and Compliance in Sports |
| International Sports Management | Data Analytics in Sports |
| Maintenance and Marketing of Sports Museums | Project Finance |
| Government and Sports: Policies and its Implications | Negotiation and Conflict Resolution |
| Sports Entrepreneurship | Leadership and Team Management in Sports |
| Digital Marketing | Contemporary Issues in Sports |
| Total course duration | 910 hours |
| On-campus Sessions + Online Session | 560 hours |
| Live Project + Industrial Visits | 350 hours Session |
| Session Duration | 1 hour 15 minutes |
| There will be up to four (04) on-campus modules, mandatory to attend. The offline sessions will be held during the on-campus module, and online sessions will be scheduled thrice in a week (Friday, Saturday and Sunday). | |
| Fee Timeline | Fee Amount* |
|---|---|
| 1st Installment (Upon admission) | INR 2,62,000/- |
| 2nd Installment (TBD) | INR 2,62,000/- |
| 3rd Installment (TBD) | INR 2,62,000/- |
CONTACT
+91-1262-228519, epgdsm.office@iimrohtak.ac.in (Admission)
+91-1262-228542, +91-1262-228510, support@iimrohtak.ac.in (Technical query)