Core Business Concepts: Digital marketing is a subset of business, and an MBA program ensures a solid foundation in core business areas such as finance, management, strategy, operations, and human resources.

Marketing Fundamentals: Beyond digital channels, students learn the fundamentals of marketing, including market research, consumer behavior, branding, and product management. Digital Strategy Development: Students gain insights into creating and implementing digital marketing strategies aligned with overall business objectives.

Search Engine Optimization (SEO): SEO is a crucial aspect of digital marketing. MBA programs often cover the principles of SEO, including keyword research, on-page optimization, and link building, to enhance a website's visibility in search engine results.

Social Media Marketing: Social media is a powerful tool for digital marketers. MBA programs delve into social media strategies, content creation, community building, and social media analytics.

Content Marketing: Content is a key driver in digital marketing. Students learn about creating valuable and engaging content, understanding the buyer's journey, and using content to drive customer acquisition and retention.

Data Analytics: In digital marketing, this involves understanding analytics tools, interpreting data, and using insights to optimize campaigns and strategies.

Digital Advertising: This includes learning about different digital advertising platforms (such as Google Ads, Facebook Ads, Insta Ads)

E-commerce Strategies: As online commerce becomes increasingly prevalent, understanding e-commerce strategies, platforms, and customer experience in the digital space is crucial.

Mobile Marketing: With the rise of mobile usage, MBA programs cover mobile marketing strategies, including app marketing, mobile advertising, and optimizing content for mobile users.

Successful completion of the program shall award the degree titled - Master of Business Administration (Digital Marketing). The Visvesvaraya Technological University is UGC and NAAC accredited to offer the online Digital Marketing Degree program. The degree holds the same merit as a regular one. It's universally accepted and validated for further education and job prospects.

Admission to MBA in Digital Marketing Program shall be open to the candidates who have passed in Bachelor's Degree or equivalent examination from Recognized University.

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