Marketing Fundamentals: You'll learn various digital marketing channels such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.

Digital Marketing Strategies: Online BBA programs often emphasize practical skills and real-world projects, enabling you to apply theoretical knowledge to practical scenarios.

Analytics and Data Interpretation: Understanding data and analytics is crucial in digital marketing. You'll likely learn how to interpret data to make data-driven decisions and optimize marketing campaigns.

Branding and Communication: Effective branding and communication are essential in the digital world. You may study topics related to brand management, storytelling, and crafting persuasive messages for the online audience.

Web Design and Development: You might gain basic knowledge of web design principles and development to understand how websites play a vital role in digital marketing.

E-commerce and Online Sales: E-commerce is a significant aspect of digital marketing, and you may learn about online sales strategies, customer acquisition, and conversion optimization.

Social Media Management: You'll likely explore various social media platforms, their usage for marketing purposes, and how to engage with the audience effectively.

Digital Advertising: Understanding the concepts of online advertising, including display ads, video ads, and mobile ads, may be covered in the program.

Successful completion of the program shall award the degree titled - Bachelor of Business Administration (Digital Marketing). The Visvesvaraya Technological University is UGC and NAAC accredited to offer the online Digital Marketing Degree program. The degree holds the same merit as a regular one. It’s universally accepted and validated for further education and job prospects.

Candidate should have passed in 10 + 2 / Diploma of any stream / Any Equivalent Certificate to PUC.

Download Syllabus

• Create Username: 4 to 15 characters (combination of alphabets and numeric only, Ex: john123)
• Create Password: MUST contain at least 8 characters, one uppercase letter, one lowercase letter, one number, one special character (!”#$%&()*+,-./:;<=>?
• After completing the above steps, you will receive an OTP on your registered email address.
• Fill in the application form with all the details required.
• Aadhaar authentication is required for all Indian Students. So kindly keep you Aadhar card details handy.

• Upload 10th Marksheet and certificate copy (Colored Copy in a readable format)
• Upload 12th Marksheet and certificate copy (Colored Copy in a readable format)
• Upload Graduation/Diploma Marksheet for each year along with completion certificate/degree (Colored Copy in a readable format)
• Upload Post Graduation Marksheet for each year along with completion degree (Colored copy in a readable format)
• Colored copy of complete Aadhar Card for Indian nationals along with Authentication of Aadhar (mandatory)
• Colored copy of Passport for foreign nationals (mandatory)

• After completing your application form and Uploading clear colored scanned documents you need to pay the course fee.
• After paying the course fee you need to click on the submit button present on the online application form.
• Once the form is submitted your candidature is forwarded to the verification department.