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The Delhi School of Communication

The Delhi School of Communication
Neb Sarai, New Delhi

Established : 1995
Type : Co-Education
Director : --
Dean : Prof. Ramola Kumar
Former Name : DSC
Location : Neb Sarai, New Delhi
Affiliation(s) : Guru Jambheshwar University
Category : Post Graduate
Accreditation / Recognition : University Grants Commission (UGC)
Department(s) : PGDPC + MMC


The Post Graduate Diploma Programme in Communication (PGDPC) along with Masters in Mass Communication (MMC)

DSC offers a 2 year Integrated Marketing Communications programme. Founded in 1995, DSC pioneered the concept of Marketing Communication on one hand and integration of work experience alongside academic study on the other. This is a 2 year broad band programme encompassing critical aspects of mass media, mass communication technology alongside business and competitive strategy perspective in marketing communication planning and implementation. The course covers Advertising (all aspects), Public Relations, Media Planning and Buying, Digital Communication, Entertainment Management, Journalism and Events in great detail. The synergy of these fields adds far greater value and depth while opening many more job opportunities and faster career growth. The course opens more than 30 professional options for students to choose from, thus making it uniquely experimental and experiential. DSC is one of the leading brands in Mass Communication Colleges in Delhi offering qualitative Mass Comm courses.

The 2 year programme consists of the following specialisations:

  • Advertising & Entertainment Management
  • Journalism & Public Relations
  • Marketting & Digital


  • Mass Communication
  • Managerial Economics
  • Market Research
  • Advertising and Sales Promotion
  • Entrepreneurship
  • Business Communication
  • Cultural Studies
  • Journalism
  • Strategic Decision Making
  • Statistical Analysis
  • Entertainment Marketing

Specialisations – Advertising & Entertainment Management

  • Copywritting, Layout and Design
  • Multimedia, Digital Creativity
  • Strategic Advertising Planning
  • Advertising Research
  • Film Production & Marketing
  • Radio Production & Marketing
  • Film, TV & Radio Programming

Specialisations – Marketing & Digital

  • Consumer Behavior
  • Brand Architecture
  • Competitive Marketing
  • Direct Marketing
  • Digital Communications
  • International Marketing
  • Rural Communication

Specialisations – Journalism & Public Relations

  • Editorial and Editing
  • Managing the press
  • Reporting and News Writing
  • Magazines and Features
  • Broadcast Journalism
  • Public Relations
  • Media Marketing & Laws


Graduates or those graduating in any stream may apply for the DSC programme. Work experience in communications is preffered thought not mandatory.


The Dean's scholarship is awarded on two occasions in the DSC programme. Upto 30,000/- is awarded to two students, on admission to DSC, for their outstanding academic and co-curricular performance. Students interested in availing the scholarship may submit a written Statement of Purpose alongwith the application form. Kindly contact the institute for the topic of the SOP.

Upto Rs, 30,000/- is also awarded during the semesters. Based on the student academic performance and industry feedback during internships, this scholarship is awarded every alternet semesters.

  • »  Well equipped with all the necessary state of the art equipment
  • »  Wi-Fi enabled Campus
  • »  A Computed Laboratory
  • »  A Library and Reading rooms
  • »  The classrooms are fitted with LCD
  • »  There are rooms with Recreational Activities

The Delhi School of Communication (DSC) is an educational institute founded in 1995 in New Delhi, India.

The most popular course at DSC has been the 2-year full-time Post Graduate Programme in Communication. This program was developed to be a top-of-the-line course enabling participants to foster an understanding of the dynamics of human communication in people's lives and the symbiosis with Indian culture.

The late Prof. Surojit Lahiri, Founder Principal, of DSC was considered a marketing guru by many. Having started his career in the Indian Army, he moved on to work with Wipro, Jagatjit Industries and ITC. He thereafter joined The Times of India group where he founded The Times School of Marketing and led it for over 10 years.

Prof. Ramola Kumar, Dean, DSC started her career at The Institute of Management Studies, Bikaner as the Head of Department in the year 1984. She moved in October 1985 to The Institute of Management Technology, (IMT) Ghaziabad as Professor, Marketing with additional responsibilities as Academic Coordinator—for 4 yrs. In 1989, she shifted to IMT Delhi Center as Chairperson, Evening Programme. She headed the center for 6 years and for a span of 5 years during the same period, she was the Marketing Course Coordinator at The Times School of Marketing. At DSC, Prof. Kumar was instrumental in helping conceive and launch the programme in the year 1995. Her areas of specialization include Marketing, Brand Management and Communications. Kumar has also regularly undertaken corporate training in Business Communication and Marketing. Prof. Kumar has been educated in the United States of America, Canada and India. She pursued her MBA from the University of Ottawa, Canada and was ranked 4th in the management programme.

Mr. Sanjeev Bikhchandani, CEO, InfoEdge; Mr. Ashok Mehta, CEO TV AD Indx and Mr. Rajiv Tewari, MD & founder, True Wealth Creators helped to co-found DSC. Mr. Sanjeev Bikhchandani was Product Executive, HMM and Account Executive, Lintas before he started Mr. Rajiv Tewari was Publisher, Indian Express Delhi and has been the Channel Head and VP Zee News. Mr. Ashok Mehta has been CEO TV AdIndx, India's largest advertising and news monitoring organization.

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