Established | : | 2010 |
Type | : | Co-Education |
President | : | -- |
Principal / Teacher-in-Charge | : | -- |
Former Name | : | i LEAD |
Location | : | Kolkata |
Affiliation(s) | : | West Bengal University of Technology |
Category | : | Undergraduate, Postgraduate & Proffesional |
Accreditation / Recognition | : | All India Council for Technical Education (AICTE) |
Department(s) | : | Business Management, Media Science & Profeesional Courses |
Admission Information | ||
Click here to view Admission Notices of session : |
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Academic Programme
Business Management Courses
Course Structure | |
Semester - I | English - I |
Mathematics - I | |
Statistics - I | |
Economics - I | |
Indian Society and Culture | |
Computer Applications – I | |
Semester - II | English - II |
Mathematics - II | |
Statistics - II | |
Economics - II | |
Psychology | |
Computer Applications – II | |
Semester - III | Principles of Management |
Business Environment | |
Business Regulatory Framework | |
Business Economics | |
Business Communication | |
Financial Accounting | |
Semester - IV | Production Management |
Materials Management | |
Financial Management –I | |
Marketing Management – I | |
Human Resource Management – I | |
Management Information Systems | |
Semester - V | Financial Management – II |
Marketing Management – II | |
Human Resource Management – II | |
Fundamentals Of Entrepreneurship | |
Environment Management | |
Transport Management | |
Semester - VI | Financial Management – III |
Marketing Management – III | |
Human Resource Management – III | |
Health Care Management | |
Social Research Methods | |
Study Paper * and Viva Voce |
Course Structure | |
Specialisation | Finance |
Human Resource | |
Marketing |
Course Structure | |
Semester - I | Principles & Practice of Management |
Organisational Behaviour | |
Accounting For Management | |
Quantitative Techniques | |
Managerial Economics | |
Seminar on Executive Communication | |
Workshop on Computers For Management | |
Semester - II | Business Environment |
Production & Operations Management | |
Human Resource Management | |
Marketing Management | |
Financial Management | |
Workshop on Research Methodology | |
Workshop On Information Technology | |
Semester - III | Applied Operations Research |
Corporate Legal Environment | |
Seminar On Management Information System | |
Semester - IV | Strategic Management |
Project Evaluation & Implementation |
Course Structure | |
Specialization Group - Marketing | Advertising & Sales Management |
Services Marketing | |
Consumer Behaviour | |
International Marketing | |
Rural Marketing | |
Product & Brand Management |
Media Science Courses
Course Structure | |||
Semester - I | Development of Mass Communication | ||
Laws & Ethics in Mass Communication | |||
Basic Computer Application | |||
Basic Computer Application Lab (Practical) | |||
Semester - II | Electronic Media: Planning & Production | ||
Electronic Media: Writing, Editing & Execution Press Photography | |||
Environment & Ecology | |||
Electronic Media: Planning & Production Lab(Practical) | |||
Electronic Media: Writing, Editing & Execution Lab(Practical) | |||
Press Photography Lab(Practical) | |||
Semester - III | Marketing in Mass Media | ||
Stage Production & Direction | |||
Advertising | |||
Film & Television: Theory & Practice | |||
Film & Television: Theory & Practice Lab (Practical) | |||
Semester - IV | Writing & Opinion Pieces | ||
Public Relations | |||
Film & Television: Theory & Practice Study of Media Scene in India | |||
Print & Cinema | |||
Video Production(Practical) | |||
Practical | |||
Semester - V | Media Management | ||
Entrepreneurship in Media | |||
Design & Page Make Up | |||
Film & Television: Theory & Practice | |||
Study of Media Scene in India: Radio, Television and New Media | |||
Design & Page Make Up Lab(Practical) | |||
Semester - VI | Specialization (Print / Video & TV / Advertising & Public Relations / Radio / Design / Animation & Page Makeup / Photography) | ||
Media Research | |||
Personality Development & Interview Skills | |||
Project |
Semester - I | |
Theory | |
MMC 101 | Mass Media and Communication |
MMC 102 | Understanding Media in Historical Perspective |
MMC 103 | Introduction to Journalism |
MMC 104 | Indian Constitution, Media Laws and Ethics |
MMC 105 | Introduction to Advertising and Public Relations |
MMC 106 | Introduction to Visual Language: Photography & Videography |
Practical | |
MMC 107 | Still Photography & Videography lab |
MMC 108 | Life Style Management Skills: Advanced Soft Skills, Theatre Workshop |
MMC 109 | Basic Media Software (Lab) |
Semester - II | |
Theory | |
MMC 201 | Development & Environmental Communications |
MMC 202 | Folk, Traditional & Popular Media of India |
MMC 203 | Film Theory and Practice |
MMC 204 | Applications of Information Technology in Media |
MMC 205 | New Media & Cyber Technology |
Practical | |
MMC 206 | Writing, Editing practicals: Publishing a newsletter |
MMC 207 | Advanced Multimedia Software Lab |
MMC 208 | Digital Filmmaking Lab |
MMC 209 | Summer internship |
Semester - III | |
Print and Cyber Media | |
Theory | |
MMC 301 A | Management Principles and Media Business |
MMC 302 A | Communication Research |
MMC 303 A | Advanced Print Journalism & Photo Journalism |
MMC 304 A | Cyber Journalism |
Practical | |
MMC 305 A | Print Practical including photo journalism: Publishing a tabloid / newspaper |
MMC 306 A | Conducting a media research related to print or cyber media |
MMC 307 A | Web Journalism Practicals: Creating an Interactive Web Page using Dreamweaver |
Electronic & Entertainment Media (Radio & Television) | |
Theory | |
MMC 301 B | Management Principles and Media Business |
MMC 302 B | Communication Research |
MMC 303 B | Radio: Theory & Practice |
MMC 304 B | Television Journalism |
Practical | |
MMC 305 B | Production of a studio based television programme using a multi camera set up |
MMC 306 B | Conducting a media research related to television or radio |
MMC 307 B | Production of a Radio Drama/ Documentary |
Multimedia & Visual Communication: Graphics & Animation | |
Theory | |
MMC 301 C | Management Principles and Media Business |
MMC 302 C | Research on Visualization & Design Strategies |
MMC 303 C | Graphic Design Principles, Typography & Layout |
MMC 304 C | Principles, Styles and History of Animation |
Practical | |
MMC 305 C | Design Software Lab: Designing invitation cards, brochures, book covers |
MMC 306 C | Animation Software Lab: Making a one minute 2D animation film |
MMC 307 C | Video / Composting Lab |
Marketing Communication: Advertising, PR & Event | |
Theory | |
MMC 301 D | Management Principles and Media Business |
MMC 302 D | Research on Copywriting & Visualization Strategies |
MMC 303 D | Marketing Fundamentals & Corporate Communications |
MMC 304 D | Consumer Behaviour& Brand Management |
Practical | |
MMC 305 D | Publicity for an event; Preparing press kit; Organizing a press conference |
MMC 306 D | Comprehensive Multimedia Ad Campaign |
MMC 307 D | Corporate film making |
Semester - IV | |
Print and Cyber Media | |
Theory | |
MMC 401 A | Comparative Media Studies |
Practical | |
MMC 402 A | Live Project |
MMC 403 A | Dissertation & Viva |
MMC 404 A | Opening a website & content creation |
MMC 405 A | Internship |
Electronic & entertainment media (Radio & Television) | |
Theory | |
MMC 401 B | Comparative Media Studies |
Practical | |
MMC 402 B | Live Project |
MMC 403 B | Dissertation & Viva |
MMC 404 B | Production of a television news bulletin |
MMC 405 B | Internship |
Multimedia & Visual Communication: Graphics & Animation | |
Theory | |
MMC 401 C | Advanced animation techniques |
Practical | |
MMC 402 C | Live Project: Developing corporate identity through logo & corporate stationery |
MMC 403 C | Dissertation & Viva |
MMC 404 C | Production of a TVC with animation |
MMC 405 C | Internship |
Marketing Communication: Advertising, PR & Event | |
Theory | |
MMC 401 D | Principles of Event Management |
Practical | |
MMC 402 D | Live Event Project |
MMC 403 D | Dissertation & Viva |
MMC 404 D | Planning and Executing an Exhibition |
MMC 405 D | Internship |
Professional Courses
Course Structure | |
S.No. | Subject |
1 | Introduction to Real Estate Management |
2 | Entrepreneurship in Real Estate |
3 | Construction Cost Management |
4 | Fundamentals of Green Building |
5 | AutoCAD |
6 | Project Management |
7 | Real Estate Financing |
8 | Property Valuation |
9 | Investment Options in Real Estate |
10 | Legal Framework for Real Estate |
11 | Real Estate Marketing |
12 | Real Estate Advertising, PR & Event Management |
13 | Facilities Management |
14 | Computer Application & ERP |
15 | Environmental & Energy Management in Real Estate |
Course Structure | |
Session 1 | Digital Marketing Strategy for a Project |
Session 2 | Search Engine Optimisation – Understanding Keywords and Using them for Digital Media Marketing |
Session 3 | Website Analytics |
Session 4 | Understanding Website: Website Content Writing |
Session 5 | Understanding Design |
Session 6 | Digital Ad in other mediums |
Session 7 | Live Project Discussion |
Session 8 | Communication in Digital Media: Understanding the Strategies |
Session 9 | Use Social Networks for Planning and Managing Your Communications and Marketing- Social Media Marketing and Online PR |
Session 10 | Social Media Marketing 2-Use Social Networks for Planning and Managing Your Communications and Marketing- Social Media Marketing and Online PR.-Continued |
Session 11 | Blogging and Online Magazines |
Session 12 | Mobile Marketing: Understanding of the rapid transformation of the mobile marketing landscape |
Session 13 | Planning Integrated Digital Marketing Campaigns |
PROJECT | |
Students will be divided to groups and assigned live projects/individual projects based on discussion. At the end of the course which will be a mix of classes and lab hours they would know how to plan and execute a digital marketing strategy. |
Course Structure | |
S.No. | Course Content |
1 | Identifying Unique Business Ideas/ Opportunities |
2 | Making a Business Plan |
3 | Identifying components for Business setup |
4 | Building on Organizational Core Values |
5 | Fundamentals of Cost Management & Liquidity |
6 | Supply Chain Management |
7 | Customer Relationship Management |
8 | Human Resource Management |
9 | Time Management |
10 | Crisis Management |
11 | Marketing Management |
12 | PR & Networking |
13 | Honing Organizational Skills |
14 | Business Ethics |
15 | Live Business Project Proposals for Investment |
Course Content
- Introduction to Film making (Silent to talkies; advent in technology – evolution of media leading to the electronic era; Steps in films making; genres of film & video)
- Basics of visual language: Shot, scenes, sequences; camera angles, image sizes, camera movts.; lenses, mise-en-scene
- Script writing: screenplay, shot division & story boarding
- Introduction to video camera & basics of studio & outdoor lighting
- Audio equipments, recording & editing
- Post Production: Video editing, sound design, titling & packaging
- Multi-camera studio set up; Chroma set up *****Students to make their short films in group*****
Course Structure | |
S.No. | Course Content |
1 | Personal Grooming |
2 | Public Speaking |
3 | Attitudinal Training |
4 | Self Hypnosis |
5 | Meditation |
6 | Films |
7 | Memory Exercises |
8 | Group Discussion |
Course Structure | |
S.No. | Course Content |
1 | History & Basics of Photography / Know Your Camera |
2 | Shutter Speed F/stop |
3 | Depth of Field, Aperture, ISO |
4 | Composition & Visualization |
5 | Outdoor Shoot/Indoor Shoot : Fashion, Portrait Photography, Nature Photography, Wildlife Photography |
6 | Critical Evaluation/Image Processing |
7 | Basic Processing of raw pictures |
8 | Adjustment using Photoshop |
9 | Presentations & Exhibitions |
Course Structure | |
S.No. | Subject |
1 | Essential Qualities of an Event Manager/Creator |
2 | Building up your Personality as an Event Manager |
3 | Managing an Event |
4 | Different Types of Events |
5 | Planning & Research/SWOT Analysis |
6 | Marketing an Event |
7 | Virtual Promotion/Digital Marketing |
8 | Exhibitions; Buyer Seller Meets; Trade Fairs |
9 | PR; Press Management; Press Brief; Press Kit |
10 | Advertising for an Event |
11 | Budgeting for an Event/Deviations/Controls & Checks/Audit |
12 | Laws & Regulations about Events |
13 | Government Controls |
14 | Simulating Different Events |
Eligibility Criteria
Bachelor Of Business Administration Honours (BBA Hons.)
- Higher Secondary or equivalent examination (CBSE, ISCE, A Levels or any other equivalent Board examination) with English as a compulsory subject.
- Students who are due to appear for Class XII final exams may be given provisional admission
Master Of Business Administration
- 50% marks in graduation (in any discipline) with option for final year students who are yet to appear for their exams may also apply for provisional admission.
- Post Graduates in any discipline.
- Student has to apply for IMAT(iLead Management Aptitude Test).
Bachelor Of Science Honours (B. Sc. Hons.)
- Higher Secondary or equivalent examination (CBSE, ISC, A Levels or any other equivalent Board examination) with English as a compulsory subject.
- Students who are due to appear for Class XII final exams may be given provisional admission.
Master Of Media Science (M. Sc.)
- 50% marks in graduation (in any discipline) with option for final year students (yet to appear for their exams) to also apply for provisional admission.
- Post Graduates in any discipline.
- Student has to apply for IMAT(iLead Management Aptitude Test).
How to Apply
A maximum of sixty students per course (BSC, MSC, BBA & MBA) will be enrolled for the Undergraduate and Postgraduate programs on the basis of merit. Applicants will have to undergo an Admission Test, GD (group discussion) and a PI (personal interview).
Documents needed at the time of application submission :
- Attested Copies of graduation (mark sheets, testimonials, etc) for PG courses.
- Attested copy of Class XII mark sheet
- Attested copy of Class X mark sheet
- One passport size photograph with attested copy of Birth certificate.
- Copies of passport/visa in case of foreign students.
Information not found
- » Classroom
The unique feature of iLEAD is that all its classrooms are Wi-Fi enabled. The air conditioned smart learning spaces are equipped with projectors, PA system and monitored by CCTV cameras. - » China Town
The most sought after place in the institute. With a cup of hot coffee or tea and a quick snack, this coffee shop is a hot spot for educational discussion and a relaxation zone for students as well as mentors. - » Casablanca
The roof-top canteen-Casablanca, offers lip-smacking delicacies not just to iLEADERS but outsiders too. Six days a week with six varieties of cuisine, it offers much more to the ‘foodaholics’. - » Rang Shala
Reverberating with the sound of music, the students practice their dance movements here. Equipped with high end acoustics, it is the cultural hub of the institute. - » Fountainhead
Quite appropriately the knowledge hub of the institute, the library nurtures the reading habit of students, inspiring them to learn and know more. It has a collection of over 12,000 books across all subjects. A store-house of information, it helps in widening the mental horizon of students and mentors. Outside students and scholars are also welcome to join as members. - » Staircase Gallery
The entire staircase of iLEAD has been designed with informative pieces pertaining to the fields of media and management. Decorated with potted plants, the walls here have iconic models of historically important inventions and incidents. - » Explorer’s World
This is the audio-visual & digital library of the institute, with over 5,000 resources in films and educational DVDs available for students and mentors. This centre housed with 13 latest iMac machines is also used for the students’ practical classes. - » Talking walls – Corridor
The glass- walled classrooms named after internationally reputed stalwarts have choicest quotations which are pearls of wisdom. The ‘talking walls’ indeed communicate to each and every visitor at iLEAD and is a great source of inspiration. - » Conference Room
All vital brain storming sessions are conducted in this closed door room. Key decisions are also taken here by the top management and it is also used to interact with officials or representatives visiting the institute. - » Waiting Area
The sprawling waiting area at the entrance is furnished with comfortable Italian leather sofas. Several English newspapers and magazines are available for visitors, to browse over while waiting. - » Kayakalp
A state-of-the-art fitness centre equipped with the latest machines like the cross trainer, treadmills and a multi gym, provides an atmosphere where the students are motivated to exercise and stay fit. - » Games Room: Kriragar
A popular spot for students, the Games Room has a Pool table and a TT board. It also offers other indoor games like chess and carrom. Inter-college Pool and Table Tennis Championships are held in this room.
I Lead Institute of Leadership Entrepreneurship & Development, Kolkata strives to be at par with the renowned institutions from the time of its inception in 2010 and thus, has continuously utilized it’s vigor to provide the finest facilities to the students and the faculty. Here are the reasons on why you should choose iLEAD. iLead educate leaders who make a difference in the world. Transform yourself in a challenging and supportive academic environment with opportunities in industry and research. iLead is where your dreams will come true under the watchful eye of some of the best faculty members.
Established in 2010, it is affilated to West Bengal University of Technology and approved by AICTE. iLead has already brought about a transformation in the region’s educational landscape with its unique approach towards learning through global tie ups with other institutes, use of latest technologies, world-class online resources and by facilitating real life experiences in and outside campus.
iLEAD is a place where ideas, passions and questions can be fully explored. With an overwhelming number of campus clubs and student organizations, you’ll find a way to fulfill your interests and passion. There’s so much to do, countless opportunities to connect, nourish talents, and serve others. A current student has put it best: “iLEAD is for students who were over-committed in high school.”
Address | : | I Lead Institute of Leadership Entrepreneurship & Development, 113J Matheswartola Road, Tangra, Kolkata – 700046 |
Phone | : | +91 33 4018 2000 +91 9830015201 / 02 +91 8334878444 |
Fax | : | -- |
: | info@ilead.net.in | |
Website | : | www.ilead.net.in |
Facebook Page | : | |
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