Great Lakes PG Program in Business Analytics & Business Intelligence
GREAT LAKES INSTITUTE OF MANAGEMENT (GREAT LEARNING)
Gurgaon | Bangalore | Chennai | Hyderabad | Mumbai | Pune
Post Graduate Program in Business Analytics & Business Intelligence
Session: 2018-2019
Great Lakes PG Program in Business Analytics & Business Intelligence is a 12-month program that builds candidates' analytical and management capabilities through a structured learning framework, hence preparing them for business and functional roles in the analytics industry.
The program has about 240 hours of classroom sessions and 200 hours of online learning including capstone project delivered by Great Lakes faculty and industry professionals from the field of analytics. This ensures a remarkable learning experience for the candidates combining academically-elegant and industry-relevant coursework.
Introduction to Analytics
Introduction to Analytics
Introduction to R
Statistical Methods for Decision Making
Data collection, presentation, and visuals, measures of central tendency, dispersion, and correlation
Introduction to probability and distributions
Hypothesis testing and estimation
Goodness of Fit, Test of independence
Marketing and CRM
Market segmentation, targeting, and positioning
RFM Analysis
Customer lifetime value
Marketing metrics for CRM
Business Finance
Understanding and analyzing financial statements
Ratio analysis as a tool to evaluate performance
Profit planning and budgeting
Cash and receivables management
Advanced Statistics
Basics of ANOVA, ANOVA with interaction effects
Regression Analysis (SLR, MLR)
Factor analysis
Principal Component Analysis
Data Mining
Clustering (Hierarchical and Non-Hierarchical)
Decision Trees (CART)
Random Forest
Neural Networks
Predictive Modeling
Linear Regression (MLR, Dummy Regression, Conjoint Analysis, Multicollinearity)
Logistic Regression
Discriminant analysis
Time Series Forecasting
Time Series Forecasting
Machine Learning
End to end problem solving, other techniques and applications
Optimization Techniques
Linear programming and applications
Integer and mixed integer programming and applications
Goal programming
Non-linear programming
Data Visualization using Tableau
Data visualization using Tableau
Marketing and Retail Analytics
Pricing Analytics
Market Basket Analysis
Customer analytics and churn models
Finance and Risk Analytics
Market Risk
Credit risk (Retail and Corporate)
Prediction and Prevention of Fraud
Web and Social Media Analytics
Google Analytics
Campaign Analytics
Text Mining and Sentiment Analysis
Supply Chain and Logistics Analytics
Supply Chain Management Overview
Procurement Analytics
Logistics Analytics (inbound and outbound)
Industry Interaction
Landscape
Career Guidance Workshop
Big Data Analytics
Alumni Discussion
Domains Applications
Tools to be covered
R
Tableau
SAS (online)
Experiential learning
Capstone Project
Case studies/Assignments
Applicants should have a bachelor's degree with a minimum of 50% aggregate marks or equivalent. Preference will be given to candidates with Engineering, Mathematics, Statistics, and Economics background. Applicants must have at least 2 years of full-time post qualification work experience.
Interested candidates need to apply by filling up an Online Application Form. The Admissions committee and faculty panel will review all the applications and shortlist candidates based on their profiles. These candidates will be invited for an interview and an offer will be made to the selected applicants.
*Admissions will be closed once the requisite number of candidates have been admitted into the program.
Fees
Gurgaon, Bangalore, Chandigarh, Chennai, Hyderabad, Pune, Mumbai Rs. 3,95,000 + GST
Includes cafeteria, tuition fee, learning material and lab access.
For information on easy payments and scholarship options, please contact our admissions office at +91 87506 48238.
Payments
Candidates can pay the program fee through Cheque, DD, Net Banking, Credit Cards or Debit Cards.* *Great Learning does not accept cash payments and issues receipts for all fee payments made towards all our programs.
Financial aid
Selected students can contact the Admissions Office for assistance in applying for loans after receiving the offer of admission. Our lending partners include HDFC Credila, Avanse. We ensure money is not a constraint in the path of learning.
Application Deadline : 17th May 2018
Batch Commencement Dates
Bangalore (Jun/Jul 2018)
Mumbai (April 2018)
Chennai (April 2018)
Gurgaon (Jun/Jul 2018)
Hyderabad (Jun/Jul 2018)
Pune (Jun/Jul 2018)
Chandigarh (Jun/Jul 2018)
For further details contact:
Email: pgpbabi@greatlearning.in
Mobile: +91 87506 48238