The Executive Programme in General Management (EPGM) offered by IIM Calcutta is a prestigious executive management program designed for professionals aspiring to drive business excellence. The program offers a blended learning approach that allows participants to engage with renowned faculty members, industry experts, and fellow professionals through interactive online modules. The program also includes campus visits to IIM Calcutta, where participants can immerse themselves in an intensive learning environment, network with peers, and benefit from the expertise of accomplished faculty.

The Executive Programme in General Management (EPGM) is specifically designed for professionals who aspire to become successful business managers, seeking to develop and enhance their 360° managerial capabilities. This program caters to mid-level professionals who aim to gain a holistic understanding of business and enhance their managerial skills to drive business growth. It is also suitable for aspiring consultants and entrepreneurs interested in developing a multidisciplinary view of organizations to overcome business challenges.

+ Course Curriculum

State-of-the-art industry-relevant curriculum from accomplished academia
• Human Resource Management
  • Compensation Management
  • Performance Management
  • Management of Hiring & Exits
  • Equal Employment Opportunity
  • HR Planning and Retention
• Organization Behavior
  • Managing Self
  • Managing Teams
  • Managing Conflict
  • Managing Diversity
  • Leadership
• Business Economics
  • Demand, Supply and Market Power
  • Comparative Advantage and Gains from Trade
  • Market Structures and Competition
  • Macroeconomic Indicators: GDP, Growth, Interest Rates, Inflation
  • India and the World Economy
• Marketing Management
  • Developing Marketing Plan
  • Segmentation, Targeting and Positioning
  • Consumer Behaviour
  • Brand Management
  • Marketing Strategy
• Operations Management
  • Operations Strategy Framework
  • Process View of Operations
  • Capacity Planning
  • Inventory Management and Lean Operations
  • Supply Chain
• Financial Analysis and Management
  • Understanding Financial Statements
  • Determining Product Cost
  • Cost Volume and Profit Analysis
  • Capital Budgeting and Cost of Capital
  • Shareholder Value Creation
• Strategic Management
  • Understanding Competitive Advantage
  • Resource Based View and Industrial Organization Approach
  • Business Level Strategies
  • Corporate Strategies
  • Strategy Execution
• Business Analytics
  • Introduction to Artificial Intelligence and Machine Learning
  • Clustering and Market Basket Analysis
  • Predicting Churns/Attrition
  • Neural Networks and Deep Learning
• Digital Marketing
  • Search Engine Marketing
  • Social Media Marketing
• Fintech & Blockchain
  • Fintech Revolution
  • Blockchain Technologies and Applications
• Digital Business Models
  • Overview of Platform Businesses and Network Effects
  • Pricing of Digital Business and Platform Envelopment
  • Platform Governance
• Experimentation and Impact Assessment
  • Introduction to Nudges and Choice Architecture in managerial decision making and how to test for their effectiveness
• Business Simulation
  • Integrated Simulation

+ Eligibility

• Professionals who aspire to become successful business managers
• Professionals seeking to develop and enhance 360° managerial capabilities to drive business growth
• Mid-level professionals seeking to gain a holistic understanding of business to enhance their managerial skills
• Aspiring consultants and entrepreneurs interested in developing a multidisciplinary view of organization to overcome business challenges
Am I eligible for the programme?
• You are eligible if you hold a Bachelor/Master’s degree in any discipline with a minimum 50% marks and have minimum 1 year of experience.

+ Fee

Fee with Flexible Payment Options
Details	Amount
Programme Fee*	Rs. 4,10,000/-
GST as applicable

EMI options available | Nominate your Employee to Avail Special Benefits

Application fee of Rs. 2,500/-
*Includes two campus visits of 3-days each.
Fees paid are non-refundable and non-transferable.

+ Programme duration & delivery

The duration of the Programme is 1 year.
The Programme will be delivered through live online classes once a week. The class schedule is Sundays 03:30 P.M.-06:30 P.M. If required classes will be held twice a week towards the latter part of the programme. The class day will then be mutually decided.
There will be 2 Campus Visits of 3 days each.
The campus visits will be conducted subject to the evolving pandemic situation and will depend on government and institute regulations, advisories and guidelines related to the pandemic.

+ tentative Start Date

February, 2024.

+ How to Apply

For further details and for downloading the application form please visit – https://iimcal.talentsprint.com/epgm

Name: Hasini Bhupathi
Email ID: hasini.b@talentsprint.com
Phone: +91 73311 12138

Contact:
For any query
Call: +91 96529 50077
Email: iimcal.epgm@talentsprint.com

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Source: iimcal.ac.in